Affirm Accs

Introducing our collection of Affirmation Accessories! From Stickers to motivational keychains, we... 

All Products

For Grateful Hearts Weekend from 29th Nov to Midnight 1st Dec enjoy:... 

Ama

Meet Ama, an adorable and huggable Black girl doll with West African... 

Amaris

Amaris is a lively Black girl with two afro puffs, who loves... 

Back to School Essentials

Get ready for an exciting school year with our Back to School... 

Backpacks

Our kids' backpacks come in colourful and playful patterns including positive affirmations.... 

Chaya

Chaya, a biracial little girl with a light caramel skin tone who... 

Crochet Dolls

Cushion Covers

Dive into a realm of positivity with our Affirmation Cushion Covers, crafted... 

Dami

Meet Dami, the fabulous self-proclaimed African Princess with rich melanin skin and... 

Diverse Dolls

It's important for young children of different ethnicities to see characters, dolls,... 

Enku

Enku, meaning "Pearl" in Amharic, has pearl-coloured vitiligo patches that she proudly... 

Fabric Dolls

Imani

Meet Imani, a vibrant Afro-Caribbean Black girl doll with beautifully styled dreadlocks... 

Kadyn

Meet Kadyn, an energetic little boy with dreadlocks and a passion for... 

Kikelomo

Kikelomo, or Kike for short, is a little girl with albinism who... 

Kinaya

Step into Kinaya's world, where her Black and White heritage creates a... 

Kobe

Meet Kobe, a charismatic biracial boy doll with fluffy, kinky afro curls... 

LinJin

Meet LinJin a vibrant Chinese-African little girl whose distinctive look beautifully blends... 

Luana

Meet Luana, an Afro-Brazilian little girl whose name is inspired by a... 

New Arrivals

Noriko

Meet Noriko, a remarkable Japanese-African little girl whose unique look blends the... 

Nursery

Discover a world of joy and learning with Diverse Dolls! Our delightful... 

Plush Dolls

Pre-Order dolls are £15 off the Original Price. Discount applied at checkout,... 

Pre-School

Spark imagination and fun with Diverse Dolls! From Enchanting affirmations tote bags... 

Primary School

Explore our curated selection at Amaris and Chaya, where captivating diversity comes... 

Puzzles

Puzzles for Babies – the ultimate destination for early childhood development through... 

Rhia

Meet Rhia, the captivating plush Black girl doll who proudly embraces her...